Our advisory board

Alex has worked in Digital and Ecommerce for over 20 years, for brands such as Lidl, Waitrose, GAME and luxury wine merchant Berry Bros. & Rudd.

His experience spans all areas of online commerce including buying, marketing, trading, analytics, customer service, content, as well as building digital teams. He is passionate about seeing clients reach their full digital potential.

An experienced product manager and software developer, Camilla has extensive experience building and managing digital products across a range of sectors. Now living in Guernsey, she is an environmental campaigner and has lead political campaign projects as well as community driven initiatives such as a local Repair Cafe.

Camilla currently works for Specsavers within the fast growing and innovative global data team.

Dan is a brand development specialist, with a digitally native background. At Whittard, Dan sits on the Board of Directors and is responsible for global marketing, digital commerce and customer experience. His mission is to redefine the customer experience of this iconic British brand, one cuppa at a time.

Dave leads the development of customer engagement for Boots UK, identifying and delivering new ways for the business to understand its customers and apply this to provide a personalised customer experience.

In a career with Boots, Dave has held a number of marketing, commercial and business development roles in the UK, the US and Asia, and since 2009 has been closely involved with the Boots Advantage Card loyalty programme.

David is a multichannel veteran with a wealth of online and offline retail experience.

He is currently helping to drive Heal’s, the world-famous furniture and interiors brand, to record levels of sales and profitability.

He has previously held leading commercial and digital roles in major high street names such as WHSmith, Waterstones, Borders and Snow+Rock Group. Now a self-appointed ‘champion of the SME’ David is always on the look-out for effective and innovative solutions that deliver real results.

Donna is an outstanding senior level digital and marketing expert with 20 years experience. She has a successful track record of driving digital and Omnichannel transformation for brands such as Walgreens Boots Alliance, Debenhams, Marks & Spencers and Watchshop Group. In these roles, she has delivered improved customer experience, engagement and incremental revenue and growth.

Donna also has established a true global footprint through international expansion including ‘go to market’ strategy, international marketplace strategy; as well as international franchise and partner ecommerce strategy, focus on agility and speed to market.

Throughout her career, Donna established herself as a highly rated marketing and digital figure. She is a speaker of Internet Retailing and eTailcore, as well as a member of Digital Advisory Board for a few organisations.

Gabrielle Hase is the CEO of Soleberry Advisory, a London-based digital Commerce strategy and advisory firm. Gabrielle has broad experience in all aspects of eCommerce, direct marketing and strategic brand management. Since moving from the US fifteen years ago,

Gabrielle has worked with leading consumer brands on building their online presence and increasing market share. Gabrielle’s clients include leading brands such as The School of Life, McArthurGlen Group, Hobbs, LK Bennett, Sweaty Betty, Moonpig, The White Company, Knomo, and retailers Fenwick’s, TK Maxx and Browns Fashion.

Gabrielle is a Non-Executive Director for Tate Enterprises (division of Tate Galleries), Amplience (a venture capital-backed ecommerce software), Planks Clothing (a British-based skiwear brand) and All Together, a CEO Advisory collective, and previously for LS Retail (a private equity-backed retail tech business) and Knomo, a consumer accessories brand. Gabrielle received her MBA from The Wharton School.

Georgina is currently Head of Ecommerce at Superdrug (AS Watson Group) where she is responsible for the online trading plan, site optimisation and enhancing the customer experience. An experienced digital leader, who has delivered sales growth and innovation across a variety of retail sectors. Prior to Superdrug, she held various ecommerce roles at M&S, Amazon, House of Fraser and Expedia.

Ian Jindal is a consultant, publisher and advisor in eCommerce and multichannel retail. Ian cofounded and is Editor in Chief of InternetRetailing, providing insight and research for Europe’s etailers and multichannel retailers. Ian co-founded RetailX, researching performance in multichannel retail, brands and vendors. In 2015 InternetRetailing launched the UK Top500 ranking of retailers (IRUK) and in 2016 the first performance-based ranking of European’s retailers.

A commercial and creative CMO / entrepreneur focused on disruptive strategy, innovation, and creative leadership. Currently Chief Customer Officer at Ted Baker, NED at Vivobarefoot and co-founder of Tortilla Mexican Grill. Born in the US, raised in Silicon Valley and mother to a cheeky threenager – Danica.

Julia is an established ecommerce & digital leader with over 10 years industry experience in omni-channel fashion retail. 

In her current role at global denim brand G Star RAW she is driving the D2C ecommerce and content strategy. She has previously held leading digital roles at TOPSHOP TOPMAN and New Look.  

A passionate people person with a strong belief in personal development, Julia has also been involved in OSS Retail (formerly Oxford Summer School) as an Academy Director since attending the school as a delegate in 2015.

An entrepreneur, NED, and advisor to early stage companies, Miriam’s expertise is at the juncture of fashion, consumers, and technology. She has spent her career growing companies across borders, taking her from the heart of fashion in NY to the digital hub in Silicon Valley, to London, Germany, and Austria.

Miriam’s passion is driving innovation and building industry partnerships. She helped create the voice for the $9.7 billion eBay fashion business as VP Global Head of Fashion. She has held a number of senior executive roles in large global firms such as TJX and acted as consultant to the CEO at NET-A-PORTER prior to acquisition.

Miriam works with startups leveraging technology to innovate new propositions. She is co-founder of Aequip, a technology startup building a behavioural analytics platform that measures the most valuable drivers of organisational health and creates reliable improvements through behavioural nudges to manage change.

Miriam has been featured in the WSJ, IBD, Fast Company, New York Times, WWD, FT, TW, and Drapers and has been a keynote speaker at conferences in the US, UK, Germany, France, Italy and Spain. She’s taught classes on digital innovation at Boston College Carroll School of Management, The Royal College of Art and Imperial College London.

Robin is a Board level retailer with deep digital experience and a successful track record of driving Omnichannel transformation for brands like Waitrose and Boots.

Now as CEO of the Watchshop, Robin is helping to redefine the role of this pureplay as both a B2C brand platform and also provider of B2B eCommerce solutions utilising our in house technology and fulfilment capability.

Sean went straight from university into a career in retail and spent most of the 25 years since progressing through a number of roles at footwear retailer schuh.

He is a seasoned ecommerce and CX leader – experienced in driving both the strategy and day to day performance of volume online commerce, innovating customer digital experience and enabling highly specialised teams to achieve their potential.

Since departing schuh in Autumn 2020, he has been involved in advisory work, taken time out to study and has spent a period guest lecturing at the University of Edinburgh.

In the Summer of 2021 he is joining B2B scale up Candle Shack as their first Ecommerce Director, where he will be “doing his bit” for their exciting plans for growth.

Simon joined Selfridges the luxury department store in 2012. During his time Selfridges has been voted Worlds Best Department store 4 times (IGDS).

In 2018 he was appointed CEO with responsibility for 5000 team members, a turnover of £2billion and strategic and creative direction. In 2019 he was voted in the top 10 most influential retail leaders in the UK (Drapers Record). Prior to that he was Customer Director responsible for developing the Digital business, Supply Chain and Marketing for Selfridges. Between 2009 – 12 he was Digital Director for Debenhams. Previously Simon held a number of senior buying roles and was SVP General Merchandise Manager for TK Maxx (part of TJX Group) between 2003 and 2009. Since 2020 Simon decided to adopt a plural career and now currently holds a number of Advisor and Non Executive roles working across the global retail industry.